Yatter is going on Product Hunt
On the 15th of May Yatter will be launching internationally on Product Hunt.
Product Hunt is a popular platform for those looking to engage with early release software. It’s users are technically aware and used to evaluating new and innovative platforms and apps. It seemed like an ideal place to properly launch Yatter to the international community.
When releasing software like Yatter it is very difficult to cover all bases. We try our hardest to provide useful features that work for users but as a small startup with limited resources it is difficult to production harden a platform. This is why a nice and welcoming community like the one that exists on Product Hunt can be so beneficial.
Having the chance to finally put our hard work online in front of knowledgeable users is a godsend.
The Yatter journey to Product Hunt
Yatter is based in Glasgow in Scotland and is not your typical Silicon Valley start-up. We operate under a strict LEAN philosophy and have built Yatter and all associated web assets in house. We do not hire external consultants or agencies, we do not offshore.
Almost everything you see has been built by the Yatter team. We have received no external funding beyond that of the founders.
Development of the product began just over 2 years ago and in the roller coaster ride since we have evolved and enhanced the platform to a point where it can be used by an international community. In that process we have had to harden the code as well as adjust our user interface and features to meet user needs. It is very much an ongoing process and at this early release stage we gleefully seek opinions and feedback.
It has been very much a community driven project with a number of developers and digital specialists joining us for periods. Glasgow may be a backwater when it comes to big commercial and investment deals but there is a very strong technical community and a very knowledgeable digital sector.
Motivations for Yatter
Our goal has always been to create a community that is interested in improving social media standards. It’s not just about the quality of the content but also about making social media easier to author while also relieving some of the stress of maintaining a full time commercial feed.
One of the things we noticed while managing our own social media was it was impossible to do by yourself. The very nature of social media means that at some stage everybody has to talk to someone else.
What we wanted to do with Yatter was create a platform where users could prepare content in an easier way among trusted friends. To get feedback, refine a message but also to agree and co-ordinate interaction in advance. Yatter not only gives its users an opportunity to fine tune content but also to set the tone of the initial conversation.
Why do we need another social tool?
The simple answer to that is that Yatter is not a tool, it’s a platform. It involves other people.
The issue we wanted to fix was that our regular social media contacts often missed our content because they were not on the chosen platform at the time. They never had the chance to see our content as it was too quick. They wanted to but they just missed it.
What we wanted Yatter to do was slow down the process. To give trusted partners who want to interact the chance to ensure their participation.
It is important at this point to explain that Yatter does not allow any form of automation. Everything is a choice. While we make that process as easy as possible for our users to create and interact we do not provide any features for loading from spreadsheets or connecting to external feeds.
It’s really obvious if you spam on Yatter. We are determined to dissuade users from doing so and the existing community is very averse to such tactics.
All content on Yatter has been created on Yatter and all interaction is done by a user with nothing on script. We see ourselves as a social platform, we just do everything in advance.
We play by the same rules as the platforms our content ends up on. We have to.
Yatter is and always will be free for Charities, Communities and Good Causes. While our primary motivation for this is altruistic it also turns out that the commercial users of Yatter really like to use this type of friendly content to break up their feeds. They want to be seen to be supporting this kind of content and by having early access they can choose the causes and message that best fits their business profile.
It’s not spontaneous but then business rarely is.
What we hope to achieve is to provide an early bridge between commercial activity and the increasingly important charity sector. It may start with a business doing an occasional retweet on a charity and we hope it develops into some form of real world support or sponsorship.
Social media is never going to change the world but it might help form relationships between people who are capable of doing so.
Why would I use Yatter?
It makes your social media life easier. We would never advise using a scheduler exclusively. Users of any social platform need to interact, respond and generally be part of a community. That’s the whole point.
But what if you cannot be there to support a friend with an important event? When that busy day keeps you away from the computer or phone (or when you are just lying on a beach).
It may also be the case that you are that person planning a big product launch or important event in the future and really need your community to come and support you.
Perhaps you are really, really busy that week and need to keep your feed active by curating rather than authoring. You might also find that your sales message is more effective if it is broken up by nice friendly soft content.
In all these circumstances Yatter can be of assistance. By interacting with partner content and curating you are keeping your presence active online. Your support is valuable to someone else and that person in turn should be there when you need it. Be the active participant, even when you are called away on other duties.
Collaborate with others to improve your feed. Slow the process down. Build relationships that last over time. Receive feedback on your content before it hits the target platform. Share media and links to make it easier for your partners to find. Improve your social media. Get more traffic. Always look busy online.
Our Product Hunt Offer
Yatter is an early release platform and that is why we are launching on Product Hunt.
In order to give the Product Hunt community a chance to experience the platform we are offering an open free signup that allows 4 social profiles to be connected to Yatter. You can signup for this free account.
If you wish to help support Yatter or just wish to obtain extended access at an exceptional price then we are offering a special Founder account to all Product Hunt users. For a one off $80 fee the purchaser will receive lifetime access with the limit extended to 25 profiles. This offer will be removed at the end of our launch period.
We have the resources to run Yatter for the next 12 months and are happy to commit to doing so. Improvements will be ongoing and we do have plans to extend Yatter to other social platforms and enhance our features.
We hope the Product Hunt community enjoys using our platform and thanks for having us.