Guide to Partnering

By 10th December 2016Guides


To truly benefit from the potential Yatter has to offer we suggest you start to build partnerships with any relevant friends or other partners whose content is in line with yours.
By having a group of like-minded individuals working together you are able to have visibility of each other’s scheduled content and in turn able to schedule engagement on this content whether that be alike, comment or retweet. This assists in what we call Social Syndication which is where you interact with another users content thus gaining exposure to their online audience and vice versa. It’s that simple.

Understand in advance which of your posts are gaining the greatest interest and also seed comments into the post to further stimulate interaction; don’t forget about our chat function which enables both one to one and one too many chats. Within your chats, you’re able to attach scheduled content to encourage partner feedback and engagement which can be done from within the chat window but let’s not get ahead of the plan as this is covered here but it is good to know to fully appreciate the full benefit of a partnering.

 

Partner Menu

Within the Canvas Menu you are able to view current partnerships, find and connect with other Yatter users or manage existing relationships. The menu items are located further down the bar beneath the Gallery and Imaging section.

 

Community Menu

The Community Menu

  1. My Partners – click this menu item to view which the partners you currently have. Display bricks will be displayed on the main canvas screen and you should be able to infinite scroll.
  2. Find Partners – click here to let us try to find some new partners for you.
  3. Introductions– click here to see the introductions in which you have made to other users on the platform and the success of them.

 

Partners Canvas

You can view and interact with all your current partnerships through the Partner Canvas. It’s a great way to see who you are partnered with and also to access the features of Yatter that allow you to support that Partner.

All your partners will appear in the canvas area of Yatter. It will display a brick for each partner including their organisations public facing details.

The fields revealed between each partner are as follows:-

  • Organisation profile picture
  • URL of your website
  • Description of your organisation
  • The plan you are signed up for on Yatter
    –> this also sets the colour on your brick top bar
  • Date you joined Yatter

This is the maximum extent of the information we require partners to reveal to each other. We consider it somewhat like an informal business relationship and as such we think you need the information necessary to look them up to see if they are legitimate. If they are not please notify our support or a Superinfluencer.

To control what information you display to other partners on Yatter change your Organisation Details to suit. You can access this input bar by clicking Organisation Details from the Settings menu or by clicking the bottom bar on any of your content or galleries. You can also see a pop-up version of the partner brick by clicking the same bottom bar on anyone else’s content or gallery.

From here you can also perform multiple tasks including:

  1. Chat – click here to open the chat bar and either start or continue a chat with this partner.
  2. Partner Content – this button will show you a canvas view of the partners scheduled content and in turn allow you to schedule an engagement.
  3. View Partners – a great button for the nosey and curious. Click this button to view who are the partners of this partner. We are quite open about who partners with each other on Yatter.
  4. Partner Galleries – see what images you’re partner has opened up for a shared view to help you create content about them more easily. Great if you’re looking for inspiration or a good branded image to support them.
  5. Delete – does what it says on the tin, delete this partnership and remove the organisation from your network.
Partner Brick

A Partner Brick

 

Find Partners

By now you should start to appreciate the benefits of partnerships on Yatter. What you now need to do is find some partners who are operating in the same sector or industry and would be happy to get involved with your content.

Find Partner Brick

Find Partner Brick

Next up we’re going to show you how to find new partners and add them to your ever-expanding¬†Yatter network of partners. You can open the Find Partners Canvas by selecting Find Partners from the Canvas Menu. You should see a canvas with display bricks like this one.

Please be aware there is an equivalent Partner Filter Bar that is accessible via the Dual Menu. This will also let you find partners by name but displays a bar list rather than the full canvas. Most people like to browse down the full canvas view as it is easier to see people while the filter bar is great if you know the name of the organisation you are looking for.

Notice that the public organisation email is not displayed. This is only made visible once you have completed the partnership offer process and become full partners.

This brick is very similar to the one shown above but has significant differences. This is Find Partners so you can only view Public content.

  1. Public Content – this button will show you a canvas view of the partners scheduled public content and in turn allow you to schedule an engagement.
  2. View Partners – you can drill down through partners to find others. Click this button to view who are the partners of this partner. We are quite open about who partners with each other on Yatter and you don’t have to be a partner to see who is partnered together.
  3. Public Galleries – see what images you’re partner has opened up for the public shared view. Yatter is still doing this -> we are not sure anyone really wants this or that it might be quite dangerous. We intend to remove it but can leave it in.
  4. Offer Partnership – this button will open a bar that allows you to offer a partnership with the organisation.

It’s important to state that geography is your friend here. Someone doing exactly the same thing as you on the other side of the world has a shared interest in discussing your content but is in no way a competitor. One of the things that a social network is particularly fine-tuned to detect is an international community of knowledge. Why not build one with Yatter?

Likewise, someone in your local area but who does something entirely different to you is just as likely a partner. They may not share your knowledge posts but those of a more social nature should be perfectly reasonable. An event that is happening in your local city for example. Social networks are also highly focused on establishing and verifying these local links.

 

Making an Offer of Partnership

You can make an offer of partnership with another organisation if you click the Offer Partner button on their display brick. You can also initiate an offer by clicking the bar at the bottom of their content and selecting the offer button on the pop-up. Additionally, you can just click the Offer Partner button which is the left button at the top right of the Manage Relationship canvas.

 

The Partner Offer Input Bar is a fairly simple affair.

Simply select the potential partner you want -> this is often filled in already as you have selected an organisation from a brick or popup.

We ask that you write to inform the potential partner why you want to partner with them. This is simply an introduction message and we see nothing wrong with users asking for a partnership without a prior relationship.

If the organisation you are looking to partner with has content you are happy to share and you are happy to explain why then it is a fair request. If they say no and refuse the partnership that is equally a reasonable response. They may have sensitive information and take a more strict attitude to who they partner with.

In terms of standards of behaviour, we look at how many offers you make and whether you have actually written a reasonable introduction. We can also see from content output whether you and the potential partner have some kind of synergy. There are no issues pushing these limits, we think we can evaluate what is reasonable behaviour and are not in any way concerned with volume as long as it is all genuine.

One other useful feature of Yatter is the Introduce Partners feature. On the Manage Relationships Canvas, the right button at the top right of the canvas will open up the Introduce Partners Input Bar.

This bar allows you to select two of your existing partners and set up an introduction. Both partners have to accept but if they both do then they become partners.

It’s a great way of putting people together if they share a content overlap and you have a history of trust with both of them. When you joined Yatter the organisation who invited you may have already introduced you to some people.

Offer Partnership Brick

The Offer Partnership Brick

 

Summary

We think that being able to partner and interact is a truly unique feature of a scheduling platform. We consider that this feature, together with our chat function, makes us more of a social network than a scheduling tool. People can see what you are doing. People will validate you by your scheduled output.
As a social network, we understand that having a large network of partners seems like a good idea. The reality is just like all the other social networks everything becomes very busy if you go overboard.

While Yatter is capable of dealing with vast amounts of partners we think the sensitive nature of some content will mean the community is less likely to be too frenetic with it’s partnering activity. A wide but relevant and connected group is better than a massive sprawling random network. So much of social media is about relevancy and if authors who output quality but on message content work together then we feel this is the best strategy for success.

It makes the social networks algorithm work. It’s what they want.

By restricting access to the platform we intend to support the cause of quality over quantity, even if that means paying a commercial price.

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Chris Carson

Chris Carson

Chris is a photographer and web developer who specialises in Wordpress and astronomical phenomena. He has helped out extensively with our guides and is also involved with Glasgow Subway Stories.