All Content Articles - Yatter

What is Social Media Triangulation?

Social Media Triangulation is when a social network checks your friends list against other people who have interacted with your content. Read this article to understand more about how a social network evaluates your content and who it is shown to. It's all about who you know, not what you know.

Richard Norman6th June 2017

Articles Digital Strategy

How Brands Should React on Social Media in a National Crisis

Something has gone horribly wrong and now the world has decided to scream about it on social media. You might need some really good advice about how to deal with a situation like this. Get that advice from this article.

Colin Adam15th May 2017

Articles Digital Strategy

How Traditional Sales Techniques relate to Digital Selling

Digital Sellers can learn a lot from Traditional Sales Techniques. It's still all about information and how that information is relayed to the customer as part of the buying process. It may have been slower and much easier to sell in the past but the same rules apply. Learn all about it from an old timer by reading this article.

Robert Munro21st April 2017

Articles Development Digital On Page Technology

Why Single Page Applications Matter to Digital Marketers

There has been a massive revolution in user interface technology that may have far reaching consequences for the internet as we know it. It’s here already. Yatter uses it. Loads of other platforms use it. Bet you never even noticed it had happened? Find out more about the Single Page Application.

Richard Norman10th March 2017

Articles Digital

Rippling through Social Media Outreach

Social Media Outreach is like ripples across a pond. With each interaction you create a better chance of furthering the ripple. Get enough of a ripple and you end up with a wave. They call that trending. To find out more about how a social network evaluates trending and the content you post please check out this article.

Jimmy Monteith14th February 2017

Articles Digital On Page

Why listing on Google still matters

Listing on a search engine is still a fundamental part of digital marketing. With the wave of new social networks (including this one!) will it be able to withstand the onslaught. Actually it is doing as well as ever in search. Find out why here.

Colin Adam13th January 2017

Articles Big Data

What’s so big about Big Data?

Big Data is a term used everywhere. What does it actually mean? Where does it come from? How does it work? All questions that shall be answered by this article. Warning, this article may make your head hurt as it is of a quite technical nature!

Richard Norman4th December 2016